Cruelty-free foundations. It’s the topic I get most questions about and traffic from. As a foundation fanatic, I’m always excited to share my recommendations. But of course one of the most crucial factors in selecting a foundation is color match. And many Leaping Bunny certified brands simply aren’t widely available in stores, which can make determining your correct shade difficult.
To help, I’m posting swatches of the full color ranges of five cruelty-free foundations: ZuZu Luxe Oil-Free Liquid, FACE Atelier Ultra, 100% Pure Healthy Skin SPF 20, Mineral Fusion, and Gabriel Cosmetics Moisturizing Liquid. All the foundations are Leaping Bunny certified and sold at White Rabbit Beauty. This is something I’ve wanted to do forever. I am so grateful to Jean at White Rabbit Beauty, who made this possible!
The first range I have for you is the ZuZu Luxe Oil-Free Liquid Foundation ($29.75). Zuzu Luxe is a line from Gabriel Cosmetics. It’s Leaping Bunny-certified, gluten-free, and vegan.
Click to enlarge. Thank you to my lovely friend, Olivia, for lending me her arm for these swatches!
- L-3: Light/Ivory skin – Neutral undertone
- L-6: Light/Ivory skin – Neutral/yellow undertone
- L-8: Light/Medium skin – Pink undertone
- L-11: Light/Medium skin – Neutral undertone
- L-14: Medium skin – Neutral undertone
- L-16: Medium skin – Neutral/pink undertone
- L-19: Medium/Dark skin – Neutral/yellow undertone with hint of green
- L-21: Dark skin – Neutral/slightly cocoa undertone
- L-24: Darkest skin – Neutral/slightly cool undertone
The swatches on the Gabriel website are actually fairly accurate, at least compared to most swatches on retail websites.
Overall, this range runs very pink. I personally don’t have a good color match, though the closest shade for me would be L-6.
Jean sells samples, which is an incredibly useful option. My recommendation is to use these swatches to select a few shades that seem like they might work for you. Order samples of those shades and test them in daylight on your skin.
ZuZu Luxe Oil-Free Liquid Foundation Ingredients
Aqua (infusion of aloe barbadensis leaf juice, glycerin, cetearyl alcohol, calendula officinalis flower extract, ascorbyl palmitate, tocopheryl acetate, limonene, cellulose gum, lecithin, silica, mica, xanthan gum, cetyl alcohol, kaolin, iron oxides, ultra marines, titanium dioxide, potassium sorbate
Coming up, I’ll have swatches of FACE Atelier Ultra, 100% Pure Healthy Skin SPF 20, Mineral Fusion, and Gabriel Cosmetics Moisturizing Liquid.