Shiseido To Reduce Animal Testing… But Will Not Be Cruelty-Free

With the upcoming EU ban on animal testing, Shiseido will reduce its animal testing, according to WWD. The ban will prohibit any beauty products tested on animals from being sold in the EU, regardless of where they are made. Read more.


However, Shiseido will still sell in China, where testing is required by law, and will not be cruelty-free.


Not a full victory, but progress.