IT Cosmetics “Hello Beautiful!” 5-Piece Anti-Aging Color Collection

IT Cosmetics Hello Beautiful TSV QVC Color Collection IT Cosmetics Hello Beautiful! 5 Piece Anti Aging Color Collection

While you’re perusing the beauty blogosphere, do you keep a mental “must try” list? I know I do – and mine has long included IT Cosmetics. As luck may have it, last week IT sent me their “Hello Beautiful!” kit. This 5-piece collection is a lovely introduction to the brand. It contains three products that IT calls their “hero products”: Heavenly Luxe Airbrush Foundation Brush, Celebration Foundation, and Hello Lashes 5-in-1 Mascara.

It also includes two brand new products: Tightline Full Lash Length Black Mascara Primer and Vitality Flush 4-in-1 Reviver Lip and Cheek Stain Stick. Both are exclusive to this kit.

“Hello Beautiful!” will be featured on QVC on Monday, March 18th. For just one day, it will be available for a special price, announced the day of. Retail value is $155.00.

I’ve never followed QVC, but for this kit, I’d tune in!

 

IT Cosmetics Hello Beauty Color Collection QVC IT Cosmetics Hello Beautiful! 5 Piece Anti Aging Color Collection

 

CELEBRATION FOUNDATION

IT Cosmetics Hello Beautiful Celebration Foundation Light Medium IT Cosmetics Hello Beautiful! 5 Piece Anti Aging Color Collection

“Hello Beautiful!” is offered in 5 foundation shades: Fair, Light, Medium, Tan, or Rich. The foundation I received is labeled Light/Medium, which is equivalent to Light.

Light is a neutral, versatile shade. I have warm undertones so initially I wasn’t sure if this would be too pink. But it blends with my skintone flawlessly. In fact, I could barely even tell where I placed the foundation. It was almost like using an eraser for your face – it simply faded imperfections and evened out my complexion without adding a “makeup-y” look.

Celebration Foundation is full of moisturizing ingredients, providing its cream-like, non-powdery feel. If you have dry skin and long for the ease of a powder foundation – this is one to try.

 

HEAVENLY LUXE AIRBRUSH FOUNDATION BRUSH

IT Cosmetics Heavenly Luxe Airbrush Foundation Brush IT Cosmetics Hello Beautiful! 5 Piece Anti Aging Color Collection

IT Cosmetics Hello Beauty Kit Heavenly Luxe Airbrush Foundation Brush IT Cosmetics Hello Beautiful! 5 Piece Anti Aging Color Collection

I’d heard about this brush from Liza at Makeup Matters. She loves it and I can see why. It’s extremely soft yet dense – allowing you to buff products into skin without causing any irritation or flakiness. It’s size makes it very multi-functional – big enough for foundation, small enough for blush and bronzer. And of course it’s synthetic, so it’s good for powders, creams, and liquids alike.

 

TIGHTLINE FULL LASH LENGTH BLACK MASCARA PRIMER

IT Cosmetics Tightline Lash Primer IT Cosmetics Hello Beautiful! 5 Piece Anti Aging Color Collection

IT Cosmetics Hello Beauty Lash Primer IT Cosmetics Hello Beautiful! 5 Piece Anti Aging Color Collection

If “mascara primer” brings back memories of chalky white concoctions, fear not – this is something much better. This innovative new release is unlike any product I’ve seen before. The extremely thin, long wand allows you to get right to the root of your lashes. The formula is black like a mascara, but its also full of beneficial ingredients for skin and hair, like Biotin, Hydrolyzed Wheat Protein, and Olive Oil. It feels very moisturizing and soothing – which is nice considering this goes so close to your eyeballs. The wand is so small that it didn’t trigger the impulse to blink, so coating the roots was easy. I didn’t experience any irritation with this at all.

This is also pretty unbeatable as a mascara for lower lashes. I swear it coated tiny lower lashes I didn’t even realize I had!

IT says you can tightline with this, by gently pressing it against the roots of your lashes. I did this and it does work, though it doesn’t give the same definition as lining with an eyeliner.

 

HELLO LASHES 5-IN-1 MASCARA

IT Cosmetics Hello 5 in 1 Mascara IT Cosmetics Hello Beautiful! 5 Piece Anti Aging Color Collection

I personally am a big fan of these little spikey balls on mascara brushes (in fact, I just purchased an ELF mascara with a similar shape – review to come). I wore this mascara over the lash primer and someone actually asked if I was wearing false lashes.

After multiple layers of primer and mascara, my lashes did feel sort of “hard”… I’m not sure how to describe it. It’s more super-volume than an airy, fluttery effect. I think the stiffness helped to hold the curl – my lashes stayed curled all day. I also noticed that my lashes looked extremely black. I’m not sure whether it’s from the mascara, primer, or the combination.

 

VITALITY FLUSH 4-IN-1 REVIVER LIP AND CHEEK STAIN STICK

IT Cosmetics Hello Beauty Lip Cheek Stain IT Cosmetics Hello Beautiful! 5 Piece Anti Aging Color Collection

This lovely multitasker comes in the shade Je Ne Sais Quio. It’s clear in the tube, but turns a sheer bright pink once applied, a la Smashbox O-Glow and Dior Addict Lip Glow.

The formula is beautiful. It’s very lightweight yet feels so moisturizing on my lips. I’m a lip balm fanatic – so I’m pretty picky. This is one of those items that I think most people would enjoy, although I’m not sure whether it would show up as a blush on dark skintones.

On my naturally pigmented lips, this appears a deeper, plush pink. As a blush, it creates a much lighter, subtler glow. Due to its moisturizing texture, it also gives a dewey highlight. I experimented applying it different ways – directly from the tube, from the tube to my cheeks with fingers. My favorite way is to first apply it to the back of my hand, then use the Heavenly Luxe Airbrush Foundation Brush to pick up the color and pat it onto my cheeks. I usually wouldn’t apply a cream/liquid/gel over powder, but with the IT foundation brush, I was able to without disturbing the powder or creating any weird cake-y texture.

IT calls this a stain, but I’m not sure about that. Because it is so moisturizing, I found it faded from my cheeks very quickly. On my lips, it wears the same as any typical lip balm or gloss.

By the way – props to IT for sparing us any “reacts with your unique body chemistry” claims. While I like the pink shade of “color changing” products, the color has nothing to do with your body chemistry and everything to do with the red dye on the ingredients list. icon wink IT Cosmetics Hello Beautiful! 5 Piece Anti Aging Color Collection You can read more on that at The Beauty Brains.

 

IT Cosmetics Hello Beautiful Color Collection2 IT Cosmetics Hello Beautiful! 5 Piece Anti Aging Color Collection

IT Cosmetics Hello Beautiful Color Collection IT Cosmetics Hello Beautiful! 5 Piece Anti Aging Color Collection

IT Cosmetics Hello Beautiful Set1 IT Cosmetics Hello Beautiful! 5 Piece Anti Aging Color Collection

On my eyes, I’m wearing BECCA Eye Tint in Gilt under a dusting of IT Cosmetics Celebration Foundation. I ran Urban Decay Eyeshadow in Crave along the outer 1/3 of my lash line.

 

IT Cosmetics Hello Beauty Cruelty free IT Cosmetics Hello Beautiful! 5 Piece Anti Aging Color Collection

IT Cosmetics is PETA-approved cruelty-free.

 

You can purchase “Hello Beautiful!” at QVC.com or call 1.800.345.1515.

 

Have you tried IT Cosmetics? Will you be ordering this on March 18th?



  • http://twitter.com/GodChild81MA Icequeen81MA

    pretty products and also cruelty free. btw like the shape of your eyebrows

    • http://buyingcrueltyfree.com/ Catherine

      Thank you! ♥

  • http://MyLuciteDreams.com/ MyLuciteDreams

    You look beautiful! This is exciting! Everything I’ve tried from IT, I’ve loved. I have also wanted to try their brushes badly, they look so luxe!!

    • http://buyingcrueltyfree.com/ Catherine

      Thank you, Taylor – honestly your lighting advice was so helpful, it’s exactly what I did in these images. For the first time, the colors look relatively true to life (and I think with practice I’ll be able to improve them more, too). The brush is SO soft. What IT products have you tried? ♥

  • http://mybeautysample.com/ Becca @ The Beauty Sample

    You are gorgeous, Catherine! You have such flawless skin, perfectly groomed brows, and long lashes! All these products work beautifully to highlight your natural beauty :)

    • http://buyingcrueltyfree.com/ Catherine

      Aww Becca you are so sweet, thank you! My skin is far from flawless though – that is all the foundation! ♥

  • http://twitter.com/BeautyReflectTS BeautyReflections

    I was thinking about getting this set actually, but didn’t dang it! That foundation is something I think I’d like!

    • http://buyingcrueltyfree.com/ Catherine

      It’s TSV today if you’re interested! ♥

  • http://twitter.com/mostlysunnyblog Sunny @Mostly Sunny

    Haaai Catherine, nice to see your pretty face! Out of the 5 pieces I’m the most interested in the foundation brush! It looks like something that can REALLY buff the foundation in! Also, I WANT YOUR LASHES!!! Now I’m just going to cry in a lil corner for having about a third of what you have LOL

    • http://buyingcrueltyfree.com/ Catherine

      O hai Sunny! The brush is really great for buffing – this is the first brush I’ve liked for liquid foundation (though my favorite applicator is still the Beauty Blender by far). And shhh your lashes are long and beautiful! But thank you – a few years ago I started using Rapidlash and it really makes a difference ♥

  • http://kissandmakeupsbeautyblog.wordpress.com/ Kiss & Make-up

    I’d love to give that foundation brush a try!

    • http://buyingcrueltyfree.com/ Catherine

      It’s SO soft but dense – perfect for buffing! ♥

  • TinaBowling

    Loving everything from that awesome foundation brush to the mascara primer! I would LOVE to try that mascara with the tiny brush for my lower lashes.

    • http://buyingcrueltyfree.com/ Catherine

      It works amazingly well for lower lashes… it’s like all those mini mascaras that have come out recently, but since the brush is long, it doesn’t take forever to coat all your lashes ♥

  • memoiselle memoiselle

    Hello Catherine,
    You look soo gorgeous! And I fall in love with that foundation brush. It looks so good :)

    • http://buyingcrueltyfree.com/ Catherine

      Aww thank you so much! It’s SO SOFT and versatile ♥

  • http://buyingcrueltyfree.com/ Catherine

    My pleasure ♥