If you saw my last Product Preview, you know I recently received a package from FLOWER Beauty. One of the included products was the About Face Foundation with Primer ($13.98). Since it arrived, I’ve worn it nearly everyday and am really enjoying its incredibly natural finish.
About Face comes in a glass bottle with a white plastic cap and pump dispenser. The weight of the glass isn’t great for traveling, but it does give the product a “higher end” feel.
I received shade LF5. It has a neutral undertone, but with enough warmth to work for my skin. It seems to appear warmer in swatches than in person, though the left swatch is fairly accurate.
Application can be tricky, as the formula has a somewhat tacky feel, making it really “stick” to the skin. When applied, it’s like it melds with your skin immediately. This helps provide its very natural, skin-like finish, however it also means you need to blend quickly. Once its set into the skin, it stays put. I recommend using a beauty blender-style sponge or a flat-top synthetic brush. Rather than just stippling the foundation on, I find it’s best to really press it firmly into the skin.
Coverage is very light. I tend to set it with a silicia powder to lock in the foundation and tone down the dewiness slightly. With a light dusting of powder, this lasts all day on me – which is not often the case with light, hydrating foundation.
In the coming summer months, I’m confident I’ll keep reaching for About Face. It’s a foundation you can wear in the brightest sunlight without a second thought – as long as your shade matches, it will be undetectable on your skin. However, if you’re looking for substantial coverage or don’t like glowy finishes, this likely isn’t for you.
In addition to the FLOWER About Face Foundation, I’m wearing FLOWER Beauty’s Win Some, Rouge Some Crème Blush in Rose-O-Den-Dron, Color Play Crème Eyeshadow in Wild Geranium, and Lash Knockout Volumizing Mascara. I also used the cream blush as a lip color over lip balm.
- Where to Buy: In-stores at Walmart or walmart.com
- Price: $13.98
- Availability: Currently, FLOWER is exclusive to the US.
- Animal Testing Policy: FLOWER is cruelty-free