FACE atelier Ultra Foundation Swatches (Full Line)

FACE Atelier Ultra Foundation Swatches Full Range FACE atelier Ultra Foundation Swatches (Full Line)FACE atelier Ultra Foundation ranks among the very best foundations I’ve tried. With their background in professional products, FACE atelier consistently impresses me with their quality, innovation, and commitment to creating makeup for every skin tone.

This is one of a very small number of foundation ranges that I can confidently say has a match for everyone. Many will find their match in one of the 12 exceptionally realistic shades. However, rather brilliantly, each shade can be adjusted to create your most perfect match using Zero Minus (pure white), Zero Plus (warm brown), and Zero Plus Plus (very deep rich brown, which will match very dark skin tones or can be custom mixed with lighter shades). Zero Plus and Zero Plus Plus are essentially extensions of the color range which can be used alone or as mixers. Zero Minus is a truly stark white, so it will always need mixed with another shade. You need the tiniest drop of Zero Minus to totally transform a color’s depth. FACE also suggests applying Zero Minus prior to foundation in areas you want to highlight.


Jean at White Rabbit Beauty, who sent me these samples, explained how the shades are numbered. This is the case for shades 1-9:

All the shades are yellow-based, but the even numbered ones have a bit more yellow than the odd-numbered ones. For example, 4 Sand is a bit more yellow/warmer than 3 Wheat. But both are yellow-based.”

FACE Atelier Ultra Foundation Zero Minus to 6 FACE atelier Ultra Foundation Swatches (Full Line)

FACE Atelier Ultra 7 to 0++ FACE atelier Ultra Foundation Swatches (Full Line)


These next swatches are on my friend Olivia’s arm (who’s about NC 20) in direct sunlight.

FACE Atelier Ultra Foundation Light Shades FACE atelier Ultra Foundation Swatches (Full Line)

FACE Atelier Ultra Foundation Swatches Dark Shades FACE atelier Ultra Foundation Swatches (Full Line)


The one shade not pictured is Heat. It’s a deep warm red shade that can be used to add warmth to your foundation or as a blush for darker skin tones.

FACE atelier is Leaping Bunny certified. Ultra Foundation is vegan.


Update 5/23/13: I stumbled upon this beautiful post about Ultra Foundation by Beauty Scribbler - if you’re looking for a superb and in-depth review, I recommend having a read.

  • http://www.geniabeme.com/ Eugenia

    I want to try this foundation! I am yellow based so I am sure I would find my PERFECT color match!

    • http://buyingcrueltyfree.com/ Catherine

      You definitely would, Eugenia :) A lot of brands seem to just have one or two “light-medium yellow undertone” shades and I love/so appreciate how FACE has a good 6 light-medium shades, all a bit different. I plan to do a proper review of the foundation… it gives such natural yet really good coverage and LASTS all day. White Rabbit Beauty sells samples, so you can order a few shades that seem like they would match and test them in daylight. If you try it, let me know how you like it! ♥

  • http://twitter.com/ShirayukisB Shirayuki’s Beauty

    Thanks for the swatches!

    • http://buyingcrueltyfree.com/ Catherine

      My pleasure! ♥

  • http://twitter.com/Julie_Park jpark0718

    wow this has to be one of the best FA swatches i’ve seen online. Great post!!! helps me pick out the colors more effortlessly. :)

    • http://buyingcrueltyfree.com/ Catherine

      Thanks so much! I’m extremely impressed with this foundation and I really wanted to help people find their shade match. It’s difficult because FA isn’t easy to find in stores. ♥

  • http://kissandmakeupsbeautyblog.wordpress.com/ Kiss & Make-up

    Great post! Finding the perfect foundation shade is soooooo difficult. I bet almost anyone could find their perfect match in this range :-)

    • http://buyingcrueltyfree.com/ Catherine

      I know! I think anyone could… if not in one of the base shades, just with a little mixing. I’m going to properly review the foundation, it’s just SO good. ♥

  • http://twitter.com/ButtonsApart Sita & Radha

    Ohh great post, thanks for sharing the swatches! I wonder if this brand is available in the UK, will have to go check!

  • moxiereviews

    I love your swatches!!! I have to try this foundation. Thank you so much for the swatches! x

    • http://buyingcrueltyfree.com/ Catherine

      It’s my pleasure, Moxie! If you end up trying it, let me know how you like it! ♥

  • http://mybeautysample.com/ Becca @ The Beauty Sample

    Oooh these look great! I must try these! I like it when brands offer more/all yellow-based shades rather than more pink tones or alternate on and off (like Giorgio Armani. I’m between shades and it irks me to no end!). Yellow is more flattering for everyone as it tones down red but pink cannot be worn by everyone. It just makes sense to me

    • http://buyingcrueltyfree.com/ Catherine

      I agree 100%, Becca!!! I’m not going to go as far as Bobbi Brown and say everyone has yellow undertones – I saw one photo from her most recent book and there was a model with quite beige skin and she’d applied this way too yellow foundation to her – but for most, yellow undertones foundation works best. I think for most it’s a range between subtle yellow-y beige undertones and very yellow. Some medium skin tones will have some pink, and then some very fair skin tones. Then some medium skin tones will have some green or red, and some deep skintones will have some blue. I’m such a nerd about color, I love the nuances of different undertones in skin. Actually I’ve heard this compared to Armani luminous silk (which I haven’t tried so I can’t say personally) so maybe this would be something to try! You will most definitely find your perfect match, Becca. I think anyone will have no problem finding their match in this line, but the range is particularly good with light-medium warm undertone shades… there are so many options ♥

  • http://buyingcrueltyfree.com/ Catherine

    I’m such a big fan of FACE! I have a long list of products I want to try from them ♥

  • Sundal

    yeah this looks great, especially if its comparable to the armani one which i have tried and is AMAZING. Do you know if it’s available worldwide? i’m off travelling in a few days and have nearly run out of my current foundation so looking to try something new.

    • http://buyingcrueltyfree.com/ Catherine

      Ah sorry for the late response! There may be some independent stores that sell FACE atelier overseas, I’m not sure. blush.com sells this foundation and does ship internationally http://www.blush.com/product_Ultra+Foundation_47594.htm

  • http://crueltyfreebeautyatface.blogspot.co.uk Annabelle Hawkes

    Brilliant post! Thank you for introducing me to another fantastic cruelty-free brand! I run a similar British cruelty-free blog and posts like this are really helpful in pointing me towards unknown brands to try! I’m gutted that only a few places sell Atelier in the UK but I can’t wait to try! It would be great to have your support and share international product finds! Check me out at crueltyfreebeautyatface.blogspot.co.uk ! :) Thanks again! Annabelle

  • http://glamohmakeup.com GlamOh Makeup

    Thanks for this post. I use the Ultra Foundation (not Pro) for myself and want to invest in a few Pro bottles that I can custom mix. The swatches you posted were very helpful.

    How did you get the samples for all the shades anyway?

    • http://buyingcrueltyfree.com/ Catherine

      Jean, the owner/CEO of White Rabbit Beauty, graciously sent the samples for the purpose of sharing swatches on my site. I’ve also purchased the Ultra foundation and samples from White Rabbit Beauty many times over the years. ♥