JUICE Beauty Withdraws from China, Stays Cruelty-Free

Happy Dog JUICE Beauty Withdraws from China, Stays Cruelty Free

More Victory for Animals! Juice Beauty has withdrawn from the very lucrative Chinese market rather than allow its products to be tested on animals. For its compassionate stance, Juice Beauty becomes the latest cosmetics company to receive PETA’s Courage in Commerce Award. Other recipients of this award include NYX, Paul Mitchell, 100% Pure, Urban Decay, and Pangea Organics.


The full press release: CONTINUE READING…

WEN now Leaping Bunny certified

wen bunny WEN now Leaping Bunny certified



On August 1, 2013, the The Coalition for Consumer Information on Cosmetics’ (CCIC) announced the approval of WEN Hair and Body Care by Chaz Dean into their Leaping Bunny Program.  CONTINUE READING…

100% Pure Refuses to Sell in China

100% Pure has pledged not to enter China until the country’s animal testing laws change.  CONTINUE READING…

India Bans Animal Testing of Cosmetics

HEART SUN India Bans Animal Testing of Cosmetics

On June 28, 2013, India banned animal testing of cosmetics and their ingredients. CONTINUE READING…

Shiseido To Reduce Animal Testing… But Will Not Be Cruelty-Free

With the upcoming EU ban on animal testing, Shiseido will reduce its animal testing, according to WWD. CONTINUE READING…

Urban Decay NOT Selling in China


As you may have heard, Urban Decay has changed its mind and will NOT be selling in China.

This is an amazing success and it absolutely shows the power that we have as consumers. The choices we make matter!

To read Urban Decay’s full statement: Urban Decay Decides Not to Sell in China