Colgate and Animal Testing


Colgate Toothpaste wwarby Colgate and Animal Testing


A few months ago, I noticed a new category on PETA’s Cruelty-Free Search feature: “Companies Working for Regulatory Change.”  Hmm… what exactly does that mean?

According to PETA:

[box]“Working for Regulatory Change” is used to recognize companies that test on animals only when required by law, that are completely transparent with PETA about which animal tests they conduct and why, and that are actively working to promote development and validation of non-animal methods.[/box]


PETA currently has only one company on this “working for regulatory change” list: Colgate-Palmolive Co.


Colgate and the many Colgate-owned brands make tons of common household products, but of course what first comes into my mind is toothpaste. Cruelty-free toothpaste can be one of the harder products to find – I know I haven’t tried one I really like yet. Before I switched to cruelty-free products, I mostly used Colgate. While I don’t mind spending extra effort to make sure I get cruelty-free toothpaste, I think it’s one of those products that’s such a necessity, affordability and ease of access are extra important. The average customer may choose a cruelty-free toothpaste if it’s sold in their local grocery or drugstore. But I’m not sure how many people would  order online or make an extra trip for a specific brand of toothpaste.


Does this categorization affect whether you’ll buy from Colgate? On one hand, part of me feels like– if they’re still testing on animals, I don’t want to buy their products, end of story.  On the other hand, I want to support the changes they’re making, which will end up saving lives and reducing suffering. It’s a tough call and there’s not a black-and-white answer. I think personally, Colgate may be an option for me in the future, if/when they become cruelty-free. It does make me more willing to support them once they completely stop animal testing.


As always, these sorts of decisions are definitely something everyone has to come to an opinion on for themselves. I’m interested to hear others’ take on this. How do you feel about the Colgate situation?  Are you ready to support them?



Update: For more information on what “Working for Regulatory Change” means, you can check out PETA’s original blog post about it.

For specifics on Colgate’s animal and non-animal research (e.g., in what instances they test on animals) and their work for and use of alternative methods, check out Colgate-Palmolive Product Safety Research Policy.

Photo by William Warby