100% Pure has pledged not to enter China until the country’s animal testing laws change. PETA will recognize 100% Pure’s compassionate stance with their Courage in Commerce Award.
Fittingly, I recently tried 100% Pure’s Healthy Skin Foundation and was impressed! Check out the review and swatches.
Other brands that have forgone profit for their principles?
Urban Decay, NYX, Paula’s Choice, The Body Shop, Jack Black, and Yes To Carrots… and the list continues to grow!