100% Pure Refuses to Sell in China

100% Pure has pledged not to enter China until the country’s animal testing laws change. PETA will recognize 100% Pure’s compassionate stance with their Courage in Commerce Award.


Fittingly, I recently tried 100% Pure’s Healthy Skin Foundation and was impressed! Check out the review and swatches.


Other brands that have forgone profit for their principles?

Urban Decay, NYX, Paula’s Choice, The Body Shop, Jack Black, and Yes To Carrots… and the list continues to grow!

  • Kristina Nuetzmann

    Yayyy!! Good job, 100% Pure! :D

    • http://buyingcrueltyfree.com/ Catherine

      Agreed :D Thanks for your comment, Kristina! ♥

  • DizzyNicky

    Thanks for the good news about 100% Pure. Sadly Urban Decay has been purchased by L’Oreal :(

    • http://buyingcrueltyfree.com/ Catherine

      Thanks for your comment, Nicky! While UD is now owned by L’Oreal, they’ve maintained their cruelty-free practices, so Leaping Bunny and PETA continue to recognize them as cruelty-free. I do as well, but it’s a personal choice and I definitely see both sides! ♥

  • convenientbeauty

    Great news!! Bravo to them all!

    • http://buyingcrueltyfree.com/ Catherine

      Thanks, Joanne! ♥